2011 United States Corporate Use of Social Media
NEW YORK, Jan. 9, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: 2011 United States Corporate Use of Social Media This study's research objective was to gauge the usage trends of social media within a business context in the U.S. companies. The data was collected in May 2011, using web-based survey. The sample consisted of 2,006 users of social media technologies. Social media has already solidified its position in the business environment. Nearly 80 percent personally use social media for professional purposes. Facebook dominates for professional use, by personnel at all levels within companies. Half of companies claim to be fairly or well along in their social media use and development. Overall, the future is expected to be bright for social media within U.S. organizations. Table of Contents Executive Summary 4 Research Background, Objectives, Method Details, and Demographics 14 Use of Social Media in United States Organizations 24 Organizations Social Network Policies 39 Organizations Social Network Strategies 42 External and Internal Client Relations: Overview 46 External Client Relations 49 Internal Client Relations 61 Measurement Platform 67 Benefits and Risks of Social Media 72 Future Intentions 75 About Frost & Sullivan 83 To order this report: Internet Business Industry: 2011 United States Corporate Use of Social Media Check our Industry Analysis and Insights CONTACT: SOURCE Reportlinker
Nicolas Bombourg
Reportlinker
Email: nbo@reportlinker.com
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